Location: Remote
Reports to: CEO

In 2017 Lonely Whale implemented its first impact campaigns: Stop Sucking & Strawless in Seattle, sparking a global movement away from single-use plastic straws under the banner of the For A Strawless Ocean initiative. In 2019 Lonely Whale embarked on a three-year initiative targeting single-use plastic bottled water with the launch of #HydrateLike and the Museum of Plastic, resulting in the transition from plastic to aluminum cans for Dasani and Aquafina water brands. In 2021 Lonely Whale is launching its most important movement-building impact campaign that will reinvigorate its prior two campaigns and lay the foundation for its efforts on thin-film plastic.

With the guidance, leadership and resources of the Lonely Whale leadership team including its CEO, Executive Creative Director, SVP Strategy, Executive Producer and SVP Partnerships & Impact, the Impact Campaign Manager will lead the execution of the campaign plan, ensuring strategy adjustments are made as needed and approved by the leadership team. This position requires an in-depth understanding of the current landscape of the plastics ecosystem and an ability to develop strategic relationships across the following groups in order to spark and then sustain movement building dialogues and actions: NGO, NPO, CPG, FMCG, Recycling, Policy Makers, Influencers and A-list talent.

This position requires that you have a growth mindset, can inspire change in others and are able to “see the forest for the trees”. Being a highly organized team player with attention to details and an ability to make informed yet efficient decisions based both on data and on instinct will enable you to excel in this position and make a significant contribution to the state of plastic waste and production. A proactive position, the Impact Campaign Manager will be able to work independently with minimal supervision or direction.


  • Seamless execution of the new campaign

    • Develop and manage the annual initiative work plan, timeline and budget, updating quarterly

    • Keep Asana project plan up to date to ensure timely cross-functional collaboration

    • Identify and mitigate risks to ensure delivery against all outcomes and KPIs

    • Collaborate with the Development Director and Leadership Team to ensure needed resources and brand partners are brought to bear on this initiative in a timely manner

    • Coordinate with cross-functional Creative, Production, Media and Social Media teams to ensure project needs are met

    • Coordinate with Creative, Strategy and Production teams to ensure activities and calls to action align with current state of the plastics discussion, consumer personas and trends and capitalize on potentially disruptive opportunities

    • Stay current on the state of the plastics discussion, ensuring strategically important relationships and dialogues are prioritized

    • Evaluate on a quarterly basis campaign trajectory and make recommendations for its evolution to better align with the movement-building aspirations for this initiative

  • Build and maintain strong working relationships with critically important internal and external stakeholders

    • Understand the NGO landscape of related campaigns and activities, the timing of each and how they may affect and be leveraged by this initiative

    • Maintain up to date records of contacts in Salesforce to ensure synergies across the organization

    • Capitalize on the acumen and collective experience of the Leadership Team.

    • Develop a proficient level of understanding across all LW projects and draw on the knowledge of your fellow colleagues.

  • Provide internal and external thought leadership on LW Impact Campaigns

    • Utilize and evolve the LW Impact Campaign White Paper, ensuring the efforts of this campaign reflect best practices and are on strategy and complementary to Lonely Whale’s overall mission.

    • Serve as external spokesperson for the new campaign

    • Identify key awards, conferences, podcasts and distribution partners key to the successful highlight of the new campaign


  • 3-5 years experience with disruptive initiatives and/or campaigns.

  • Excellent computer skills, required: Microsoft Office, Google Drive, Asana, preferred: Salesforce.com, Slack, and Dropbox.

  • Demonstrates a high level of professionalism in dealing with confidential and sensitive issues.

Successful Candidates Have:

  • A passion for the work of the organization and its mission, is energized about preserving our world, and recognises the need for urgent action.

  • Strong presence and credibility, and a keen ability to build relationships quickly with others, including staff and leadership within the organization, partner and peer organizations and entities, and with funders, as needed.

  • The ability to look beyond typical approaches to solving large, complex problems and to consider big picture, global, and long-term impact in decision-making.

  • Strong ability to work in a fast-paced environment, adapt to change, perform under pressure, and possess consistent attention to detail.

  • The ability to think strategically and contextually, and to anticipate the needs and expectations of executive leaders.

  • Excellent ability to manage competing priorities and multiple, concurrent tasks, exhibit flexibility, and meet deadlines.

  • Superb ability to analyze and present data effectively, to think analytically and pragmatically, make decisions, allocate resources, and align efforts with opportunities.

  • A growth mindset, eager to hear the perspective of others, can pivot quickly, and can put their own interests aside where needed.

  • Ability to bring humor, humility, and kindness to the work.

  • Superb verbal, written, and interpersonal communication skills.

Education and Work Experience

This position requires an advanced degree or the equivalent in work experience. It is preferred that the candidate’s total relevant work experience is equal to 8 years or more.

Physical and Other Requirements

  • Office Environment: Constant computer work requiring repetitive motion, prolonged sitting and sustained visual/mental demands. Occasional lifting, bending, pulling, collating, and filing, some of which may be heavy (>15 lbs.).

  • Travel Environment: When required travel will include occasional short, medium, and/or long-distance travel (up to 15% of time) that may require walking distances, lifting and carrying luggage and boxes (>25 lbs) or prolonged periods of sitting in tight quarters.

  • Ability to occasionally work after hours and on weekends, and operate an automobile.

Equal Employment Opportunity Statement

Lonely Whale maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.

To apply, send resume and cover letter to careers@lonelywhale.org with subject line- Impact Campaign Manager.