For more information, please follow this link: https://www.conservationjobboard.com/job-listing-marketing-specialist—commerce-specialist-3—permanent—12241-22-olympia-washington/9150029948?utm_source=ongage&utm_medium=email&utm_campaign=regular%20
Salary– $5,013.00 – $6,575.00 Monthly
Duties
Our Marketing Specialist,
- Conducts license sales data analysis, identifies trends, and product gaps in support of new product development or service enhancements development that improve customer satisfaction and sales potential.
- Supports Customer Relationship Management (CRM) system (TBD), creates and generates reports, supports improvements to its functionality.
- Works across Programs and natural resource agencies to develop and advise on market segmentation surveys.
- Research new product concepts through market tests, customer surveys, dealer surveys, focus groups, and data mining.
- Conducts research, analysis, and evaluation and prepares projects, reports, and summaries, including narrative, statistics, tables, graphs, and infographics.
- Prepares grant proposals and associated agency reports.
- Presents technical business information to other agencies, governments, NGOs, and/or private entities and stakeholders.
- Develops and implements planning, setting goals and objectives for each marketing campaign.
- Conducts A/B testing of various marketing communications, social media content, and other communications to improve ROI across these efforts.
- Analyzes results of marketing campaigns against control groups, expected sales volume and profit.
- Writes and edits publications, reports, pamphlets, or newsletters for internal and external distribution.
- Prepares and delivers professional presentations to retailers, civic, and community organizations using sophisticated sales and marketing data.
- Explores and implements marketing industry best-practices for the team, prepares demos, runs test campaigns, and advises on new strategies, tactics, and approaches.
- Increases productivity and continuously improves methods, new tools and software solutions, approaches, and departmental contribution.
- Sets goals and objectives, develops strategies to implement, and develops performance measurements and standards for the purpose of ensuring individual and program performance objectives are met.
- Participates in team meetings, communicates status of ongoing projects and/or job tasks, and coordinates work schedule with team for the purpose of maintaining open communication.
- Plans and maintains work systems, procedures, and policies that enable and encourage the optimum performance.
WORKING CONDITIONS:
Work Setting, including hazards:
- Working environment is a busy office setting.
- Varying degrees of activity occur in the common areas during working hours; most tasks will involve working at a desk and working on a computer.
- Incumbent must be able to work amid distraction.
Schedule:
- Duties are performed in an office setting and remotely from 8:00 am to 5:00 pm Monday through Friday.
- Due to Covid-19, remote work is acceptable up to 80% of the time as appropriate for duties/priorities.
Travel Requirements:
- Travel may be required to attend tradeshows, fair events, or visit WDFW Authorized Dealers and travel may be up to 10%.
- Overnight travel may occur.
Tools and Equipment:
Laptop, desktop, Microsoft Office, multiple monitors, portable projectors, multi-line phones, fax/scanner printers, touch screen devices, point-of-sale (POS) machines, graphic design, and video editing software.
Customer Interactions:
Regularly interact with the general public, dealers, vendors, Washington state employees and contractors.
REQUIRED QUALIFICATIONS:
Closely related qualifying experience may be substituted for the required education on a year-by-year basis.
- A bachelor’s degree.
And
- Three (3) years’ demonstrated experience in conducting market research, data analysis, marketing campaign development and implementation, advertising & graphic design coordination, and process improvements.
License:
- Valid driver’s license.
Experience in:
- Developing marketing campaigns and launch strategies that achieved revenue objectives.
- Versed in social media marketing/advertising best-practices across key platforms, such as Facebook, Instagram, YouTube, and TikTok.
PREFERRED QUALIFICATIONS:
- Expert knowledge and ability in the use of:
- CRM software and processes.
- Spreadsheets, graphic presentations, Adobe Creative Suite, word processing, sales funnel automation tools.
- Internet product representation.
- Search engine mechanics; statistical analysis, forecasting, demographic analysis, marketing, promotions, and sales principles and techniques.
- In-store product placement, basic inventory, and financial records.
- Industry-appropriate key performance indicators (KPIs).
- Skilled in the use of financial and statistical analysis, data presentation, and conclusions.
- Experience in video editing and storytelling.
- Experience working in the outdoor industry and/or natural resources.