Here is a Market Analysis drafted by Eric Pedersen and Larry Geri.  The information in the analysis is a guiding force for the Big Bets work.  This post has been updated and includes the latest draft of the Market Analysis.   https://sites.evergreen.edu/bigbets/wp-content/uploads/sites/529/2020/08/Draft-New-Directions-market-study-rev-6-7-20.pdf