<\/p>\n
Washington Trails Association<\/p>\n
Salary Range: $70,000-80,000, depending on experience<\/p>\n
Priority Application Date: May 17th, 2021<\/p>\n
Inspiring Hikers to Create Trails for Everyone, Forever <\/strong><\/p>\n Washington Trails Association (WTA) is the nation\u2019s largest state-based hiking and trail maintenance organization, with 25,000 members and an online community of more than 100,000. Powered by hikers for more than 50 years, WTA works to ensure Washington’s trails stand the test of me, connecting people to the outdoors\u2014from everyday adventures to backcountry explorations. WTA’s strength is in its community and future success depends on fostering an inclusive organization and hiking community, where everyone feels welcome and represented.<\/p>\n 2020 highlighted two things for us. Trails are vital to our wellbeing. And WTA\u2019s community showed up in a big way to support us. Through initiatives like the creation of the Recreate Responsibly Coalition, we provided access to trails and the outdoors when it was needed more than ever. This work won\u2019t stop, and now is an exciting me to join a growing organization working toward our vision of trails for everyone, forever. For more information about WTA\u2019s work, please visit our website by clicking this link.<\/p>\n An Opportunity to Power Our Work <\/strong><\/p>\n WTA seeks an experienced fundraising and nonprofit marketing professional to oversee our individual giving and corporate partnership programs. The Senior Manager of Individual and Corporate Giving is responsible for the growth and stewardship of giving by individuals under $5,000, including developing marketing strategies and segmented multi-channel campaigns to maximize unrestricted donations from WTA\u2019s general membership (up to $499) and Fireside Circle ($500-$4,999). The position also oversees WTA\u2019s corporate sponsorships and workplace giving strategies.<\/p>\n The ideal candidate is tech-savvy, strategic, and passionate about WTA\u2019s mission, with a proven track-record of persuasive markeng, campaign management and partnership development. This is also an exciting opportunity to serve as a strategic thought partner with the Development Director and Chief Executive Officer to grow WTA\u2019s operating budget from $6 million in 2021 to $8 million annually over the next 5 years. The position will start remotely due to COVID-19 and will transition to the Seattle headquarters when it is safe to return in person. This is a full-me, exempt position that reports to the Development Director.<\/p>\n Primary Responsibilities <\/strong><\/p>\n Donor Communications, Marketing Campaigns and Appeals<\/p>\n \u25cf Oversee and implement culvaon, solicitation, stewardship, upgrades and retention of individual members and donors up to the $4,999 level (approximately 25,000 donors)<\/p>\n \u25cf Support development of donor-centric communications strategies across WTA\u2019s channels including website, e-mail, social media and print channels<\/p>\n \u25cf Oversee segmented, multi-channel marketing campaigns and appeals with budgets, objectives, melines and assessment components<\/p>\n \u25cf Partner with communications team to set key messaging themes for direct mail and digital appeals, stewardship materials, e-newsletter and other donor communications<\/p>\n Fireside (Mid-Level) Program<\/strong><\/p>\n \u25cf Build strategy for growth and retention of WTA\u2019s Fireside Circle, individuals who give between $500 and $4,999 annually (approximately 1,000 donors)<\/p>\n \u25cf Deepen stewardship program for Fireside Circle members, including tailored communications and appreciation events<\/p>\n \u25cf Support the Major Gis Officer in identifying Major Gis ($5,000+) prospects<\/p>\n Corporate Giving<\/strong><\/p>\n \u25cf Develop and oversee strategy for growing WTA\u2019s corporate giving program, including event and program sponsorships, co-marketing\/branding and employee engagement<\/p>\n \u25cf Assist the Development Director, CEO, board members and other staff in cultivation and solicitation of corporate partners, which includes developing board porolios, strategy and proposals<\/p>\n \u25cf Oversee workplace giving and corporate matching program<\/p>\n Management<\/strong><\/p>\n \u25cf Hire and supervise the Individual & Corporate Giving Coordinator<\/p>\n \u25cf Develop and monitor annual and corporate giving budget and projections in collaboration with Donor Services Manager<\/p>\n Qualifications<\/strong><\/p>\n You would be a good fit for this position if you have the following skills or experiences:<\/p>\n \u25cf Passion about our vision and mission with a commitment to building an equitable organization and outdoor community<\/p>\n \u25cf Proven track record of developing and executing multi-channel marketing campaigns (direct mail, e-mail, web, social media) in a nonprofit seng<\/p>\n \u25cf Demonstrated ability to develop donor segmentation strategies (Salesforce experience a plus)<\/p>\n \u25cf Prior experience creating strategies to cultivate a robust and diverse donor base<\/p>\n \u25cf Good supervisory skills, including managing staff to high performance and encouraging individual and team professional development<\/p>\n \u25cf Strong persuasive communication and marketing skills, particularly in written materials<\/p>\n \u25cf High ethical standards and ability to maintain confidential donor information<\/p>\n \u25cf Demonstrated ability to work with people of diverse races, ages, genders, abilies<\/p>\n \u25cf Skilled project manager who can switch between multiple projects and tasks while managing multiple deadlines<\/p>\n \u25cf Ability to work with multiple stakeholders at all organizational levels, internally and externally<\/p>\n \u25cf Highly adept at fostering collaboration within and outside of their team<\/p>\n Compensation <\/strong><\/p>\n The salary range for this position is $70,000 – $80,000 annually depending on experience with a generous benefits package that includes medical, dental, vision and long-term disability insurance; retirement; transit pass; and holiday, vacation and sick leave.<\/p>\n WTA\u2019s Commitment to Diversity, Equity & Inclusion <\/strong><\/p>\n WTA\u2019s development team is committed to pursuing funding from individuals and institutions that enable the pursuit of diversity and inclusion in the hiking community, equity of access to Washington\u2019s trail system and consistent reflection within our organization. People of color and others with underrepresented idenes (including but not limited to: gender identity, class, socioeconomic status, sexual orientation, age, ability and background) are strongly encouraged to apply.<\/p>\n Washington Trails Association is an Equal Opportunity Employer and does not discriminate on the basis of age, ancestry, color, creed, gender identity, marital status, military status, national origin, parental status, political ideology, race, religion, sex, sexual orientation, the presence of any sensory, mental or physical disability, or any other characteristic protected by law. <\/em><\/p>\n