Register Now\u00a0<\/a><\/p>\nResearch on climate change and societal response to the issue may have started in the academy, but it didn\u2019t stop there. Advocates, whether in collaboration with scholars or on their own, have developed an extensive and varied corpus of research on climate impacts, policy responses, and approaches to build public support and political power on climate change. The Climate Advocacy Lab sits at the nexus of the climate research and advocacy, guiding conversations between sectors and equipping advocates with evidence from scholars \u2013 and other practitioners \u2013 in order to work more effectively. In this talk, Jack will discuss the value of research in guiding climate advocacy and opportunities for scholars to plug into the wider climate movement.<\/p>\n
The first rule of effective communication is to know your audience. The more you know about your audience, the better you can understand their needs, speak to their values, and help them understand the benefits of certain policies or actions.\u00a0 The Yale Program on Climate Change Communication studies the causes and consequences of public opinion and behavior, and helps governments, media, companies, and advocates communicate more effectively.\u00a0 In this presentation, Eric will provide an overview of their research on public opinion of climate change and on strategies for effective communication about the issue.<\/p>\n
Jack Zhou\u00a0produces and manages the Climate Advocacy Lab\u2019s social science-informed resources for their webinars, workshops, and other outreach. His research interests include motivated reasoning, framing effects, and political polarization. In other words, how people think about climate change, how they process information on the issue, and what gets in the way. Prior to joining the Lab, he worked as a postdoctoral associate in energy policy and survey methods. He received his B.S. from UC Berkeley and a Ph.D. from Duke University.<\/p>\n
As the YPCCC\u2019s Project Manager,\u00a0Eric Fine\u00a0supports advocacy organizations to optimize and innovate on their campaigns by leveraging public opinion research and data tools. He also collaborates with groups who are studying public perception in Latin America. Prior to YPCCC, Eric was an outdoor educator taking people on expeditions throughout the Americas and Europe. Watching glaciers recede in Patagonia over ten years inspired him to pursue a Masters of Environmental Science at Yale\u2019s School of Forestry and Environmental Studies.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":24050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_s2mail":"yes"},"categories":[11],"tags":[4,19,21,7,12,13,8,9],"_links":{"self":[{"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/posts\/33838"}],"collection":[{"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/comments?post=33838"}],"version-history":[{"count":0,"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/posts\/33838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/media?parent=33838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/categories?post=33838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/tags?post=33838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}