<\/div>\n
The role:<\/strong><\/p>\n <\/p>\n
Reporting to the director of marketing, the senior marketing manager will build and execute marketing campaigns to drive revenue and engagement, always guided by our mission of Inspiring Conservation of Our Marine Environment. This person will collaborate across the organization, working closely with the philanthropy team on fundraising campaigns and the membership team on customer acquisition and retention campaigns to advance the Aquarium\u2019s priorities.<\/p>\n
Here\u2019s what you get to do:<\/strong><\/p>\n <\/p>\n
\u2022 Marketing campaign creation: use inbound marketing tactics such as search engine optimization, social media, landing page conversion testing, online advertising and email marketing, to grow our database and drive revenue.
\n\u2022 Marketing campaign reporting: track and evaluate KPIs of all performance marketing channels and optimize overall marketing effectiveness in line with the budget and campaign goals.
\n\u2022 Online customer experience management: oversee online customer interactions and recommend changes to increase customer satisfaction and drive brand loyalty.
\n\u2022 Website maintenance: manage and publish website content updates, including blog content. Work with the web development team (external vendor) to recommend, review, test and implement web functionality improvements, both front end and back end. Be the expert in website integration with Satisfi Labs (chatbot), online forms, live streaming webcams. Manage external vendor relations regarding CMS system, website development and website hosting.
\n\u2022 Budget management: Ownership of the digital marketing budget, including reforecasting and scenario planning.
\n\u2022 Leadership and management: lead the team responsible for telling our brand story digitally. Manage the digital marketing manager. Collaborate with company leaders, teammates and across the organization to meet or exceed organizational and departmental goals; coordinate with human resources on all personnel-related matters.
\n\u2022 Other duties as assigned.<\/p>\n
Experience you will bring to the team:<\/strong><\/p>\n <\/p>\n
\u2022 B.S.\/B.A. in business, marketing, communications or related degree or a combination of education and at least seven years\u2019 experience required. Will consider other equivalent combinations of education and experience.
\n\u2022 Proven track record of executing marketing campaigns that drive revenue and engagement.
\n\u2022 Highly analytical and able to derive meaning from data through A\/B testing and email optimization.
\n\u2022 Proven supervisory skills and management of teams; three years\u2019 experience supervising staff required.
\n\u2022 Proven ability to handle multiple, complex tasks simultaneously and thrive in a fast-paced environment.
\n\u2022 Excellent interpersonal and communication skills are essential, both written and verbal.
\n\u2022 Must possess a strong work ethic, take initiative and be an enthusiastic team player.
\n\u2022 A self-starter with creativity and imagination.
\n\u2022 Must believe passionately in our mission and demonstrate our SALISH values.
\n\u2022 Proficiency with HTML\/CSS, basic knowledge of Javascript and front-end development.
\n\u2022 Working knowledge of various web content management systems (CMS), especially SharePoint, WordPress and Drupal. Experience with Blackbaud NetCommunity and Raiser\u2019s Edge a plus.
\n\u2022 Basic photo processing skills: crop, re-size, compress.<\/p>\n
Salary and benefits:<\/strong><\/p>\n <\/p>\n
This role is budgeted at $85,000\u2013$95,000, depending on experience, plus participation in annual variable pay program. This role is eligible for the Seattle Aquarium\u2019s comprehensive benefits package, which includes medical, vision, dental (subsidized dependent coverage also available), HRA, FSA, 403b retirement fund with employer matching funds, life insurance, short- and long-term disability, subsidized transit (ORCA) pass, Aquarium Family Plus membership and generous paid time off.<\/p>\n
Note: Candidate must pass a background check upon job offer to be eligible for this position.<\/p>\n
<\/p>\n
The Seattle Aquarium has partnered with Another Source, an external recruiting firm, to assist in the hiring process for this position. Another Source works with their clients, on a retained project basis, to maximize the recruiting process.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":23918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_s2mail":"yes"},"categories":[14,15],"tags":[4,16,7,8],"_links":{"self":[{"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/posts\/33204"}],"collection":[{"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/comments?post=33204"}],"version-history":[{"count":0,"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/posts\/33204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/media?parent=33204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/categories?post=33204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.evergreen.edu\/mesweekly\/wp-json\/wp\/v2\/tags?post=33204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}